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Small Businesses Can Benefit from Mobile-First Marketing Strategies
Search queries from mobile devices quadrupled from 2012 to 2013. And by the end of 2013, it is predicted that more people will be using smart phones to access the Internet than desktop or laptop. This...
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Keys to an Effective Google AdWords Strategy
Google’s AdWords platform has helped many small companies go from small potatoes to international success by providing proactive marketers with the tools to succeed in the highly competitive online...
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How to Create Engaging Online Video
The online marketing field is now dominated by visual media. More than 4 billion online videos are watched each day, via large video distribution sites such as YouTube or directly through a company’s...
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Thinking of Using Responsive Landing Page Design?
Landing pages remain an instrumental element to a successful inbound marketing strategy, and represent the core of many successful lead generation programs. But with web users reaching those landing...
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Tips for Selecting a Domain Name that Drives Brand Growth
The business has been formed and products and services are now compiled into a core catalogue. It’s now time to select a domain name – or URL – that will define the company’s web presence. This can be...
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Is Your Blog Boring? Three Keys to Maintaining Your Audience
When a small business decides to launch a blog, they spend a good deal of time and energy planning and writing those first few posts. But then the excitement winds down, and they realize they didn’t...
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Building Customer Loyalty through Digital Content
Marketing studies have long proven the cost benefits of customer retention over customer acquisition. Digital content is a leading tool for retention. This means that, in order to retain customers for...
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New to Facebook Marketing? Three Ways to Be Engaging
Social media engagement is an area in which many organizations struggle. It can be difficult to know what type of content audiences expect from a particular channel. Luckily, some best practice...
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Proactive Strategies for using the New Twitter Analytics
One of the major roadblocks marketers experience with their Twitter campaigns is establishing effectiveness and ROI. Until recently, it was difficult to truly understand engagement at an aggregate...
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Vine or Instagram for Short-Form Online Video Marketing?
With the proliferation of short-term video branding solutions, from Twitter’s Vine to Instagram Video, the coming months are sure to see more competition for attention within the ever-growing online...
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Copywriting for Emails that Sell
There is simply no faster way to communicate with a large, targeted audience than mobile marketing. Many marketers are diligently review their strategies in order to pinpoint methods that might capture...
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Real SEO Strategies for Small Business
You might lack the financial resources of your larger counterparts, but smaller organizations can still build momentum with their online campaigns by capitalizing on the advantages of SEO (Search...
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New to Mobile SEO?
Mobile search continues to grow at a greater pace than traditional desktop search. This means that marketers should look at a mobile-first approach to their strategies, if they are to capitalize on...
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Single Entry Point Launches the Largest Searchable Directory of Antiques...
Are you an antiques collector or seller? WorldClassAntiques.com connects collectors in Canada and around the world with dealers, auction houses, and private sellers through a searchable store...
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Should You Bother with Google Places for Business?
Yes, another local listing service – but one you shouldn’t pass up! A Google Places for Business listing is a wonderful way to position your small business as a leader in your niche, in your particular...
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New(ish) Email List Growth Strategies
Besides the tried and true email growth tactics, like that sign-up box on your website, there are some other methods that can be used for email acquisition that you may not have yet considered. Here’s...
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Responsive Design 101
Check your web metrics: how many visitors to your site are on mobile devices? 10%? 20%? 50%? Smartphone and tablet use is exploding; I’ve heard claims that mobile traffic will overtake desktop as soon...
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Blogging? Go Easy on Those Tags
Whether you blog for your company or are trying to go pro with your recipes, a crucial component for any blogger is increasing visitors reading the posts. The way to do this is through a content that...
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Stop Worrying About SEO
You run a small or medium business. Maybe you sell eBooks. Or monthly cheese subscriptions (yum!). Or personal training. You understand your industry, your customers, your pricing. You’re an expert....
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Engage Your Customers with Contests & Sweepstakes
Marketers tend to think of contests and sweepstakes only in the mindset of acquiring new leads, and emails for the database. But contests are also a fantastic way to engage your existing customers,...
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